Call Me Roche

social media

My name is Rochelle but most people call me Roche. I work in a pharmaceutical company in the Philippines as part of the corporate communication department. Although I’ve had several years of work experience in internal communication, I’ve been involved in digital marketing since 2010.

Prior to this pharma company, I worked for three years in a newspaper company. I have a Bachelor’s degree from the University of the Philippines (Diliman), a Master’s degree in Business Administration from Ateneo Graduate School of Business, and I’m currently a third year student taking up Master’s in Communication from Ateneo de Manila University.

In between my work and studying, I also have sideline projects. Sometimes, I ghostwrite for Australian websites. I also have a regular gig as a website content editor for a real-estate company.

As I mentioned above, I have been involved in digital marketing since 2010. I honestly don’t see myself as a digital marketer because I believe I will always be a corporate communicator by heart. This is the reason why I named this blog Digital Palengkera (digital marketer) because I don’t want to brand myself as a full-fledged digital marketer.

Don’t get me wrong. I believe I’m good at what I do but I still prefer to be labeled as a corporate communicator. 🙂

In this blog, I will share insights that I have about anything and everything digital and social media. And in case you’re interested to know more about me, you can also visit my personal blog.


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